The DOs and DON’Ts of Choosing Your Wedding Dress

1. DON’T schedule or buy your wedding dress late.

The early bird gets the worm. This is true in the sense that, when you buy your dress on time, you’ll be able to try it on, make adjustments and decide what ornaments to compliment your dress on the big day. Do not start this preparations late. A lot of people take their cue from the preparedness of the bride with special focus on the dress. The wedding dress should be numero uno in your wedding plans. Willow offers up to 40% discount on wedding dresses if you order early.

2. DO focus first on finding the best wedding dress silhouette for you.

 Details are important—a long row of teensy pearl buttons and a well-placed ruffle or two can mean the difference between a good wedding dress and a great one. But before you start nitpicking the details, “first figure out the silhouette that works best for you,” says gown designer Amsale Aberra. “Try not to get caught up in the trend of the moment, but instead focus on your personal style and what flatters you most.”

3. DON’T forget about the top of your wedding dress.

A long, gorgeous wedding dress with a fancy hem is to die for. Just remember that the top of your dress is what people will notice most—and what will show up in most wedding pictures. “The majority of wedding photos that guests take of you are from the waist up,” says Margee Higgins, 30. Higgins picked a Lazaro gown with straps and a high belt, both of which you could see in all her photos.

4. DON’T pick a wedding dress just because it’s trendy now.

 Don’t do it. It’s a trap. Trendy wedding dresses won’t necessarily stand the test of time—flip through your parents’ wedding album for evidence of that. “A gown should be timeless,” says Erika Unbehaun, owner of Flutterfly Events, a wedding planning company in London. “When you feel sexy and glamorous in a gown that has both modern and traditional elements, and you feel like a better version of yourself when you’re wearing it, you’ve found your timeless gown. It’s something that will never go out of style.”

4. Have a backup dress, just because.

A lot might and will happen just before your big day. You want to be prepared for a hurricane even though the sky is sunny. Stories of wedding dress mishaps abound and most of them are true so be safe. Have a second wedding dress ready. Luckily, Willow offers very affordable, high quality modern wedding dresses. And oh, make sure your backup dress doesn’t break your bank.


5. DO check out as many wedding dresses as you need to…

 Don’t be in a rush to pick one already. Do not succumb to the pressure to just pick one. Take your time and check out all of our dresses. Who knows you might find the perfect dress on the very last page. Just as it takes time to find a husband or wife, it takes time to find the perfect gown.”





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